It is rain in my face. is the musical project of Mat Jones. Originally hailing from rural Louisburg, North Carolina, Jones began his musical career like any other aspiring young musician in the late '00s producing lo-fi electronic music out of his bedroom. Over time, the twang and grit of southern roots music crept into his compositions ultimately producing the unique style he performs in today. He has played across the United States as a one-man band and remains committed to his singular vision.
Bumrush Day was recorded by It is rain in my face. in Brooklyn after finishing a whirlwind of a tour across the United States in June of 2013. There is a certain anxious tension that exists underneath the approachable hooks of each of these indie southern rock tunes. While the lilting melodies and measured gait of the drums could soundtrack a nice walk on any autumn day, the lyrics and intonation of the vocals speak of a sense of worry, the loss of valuable time, and the disconnectedness we all experience on a daily basis. Equal parts desperation, humor, and optimism, Bumrush Day is a potent mix of songs from an ever-evolving artist.
Review of Waiting on the Rain to Fall, lead track from Bumrush Day...
Mat Jones knows his way around electronic production, as evidenced by 2012's glitch-influenced LP, self-titled as It is rain in my face., but the electronics take a back seat on "Waiting on the Rain to Fall", revealing a distinctive Southern twang and songwriting talent.
Within the opening seconds, we hear Jones call out from the mountain, summoning the downpour of his project's namesake. Jones launches into a verse, conceding this spell may not be for rain in its literal sense. He sings, "Give me big money...got on my knees and prayed." We find out Jones' god is also in the business of rainmaking, and the two
decide to go their separate ways.
Jones then contends the key to rainmaking may be found in our elders' wisdom: "They're teaching all the kids to sell." Practice shows this wisdom falls short, yet the elders stick to their guns and "tell all the kids-'just go out there and do it again.'"
Having yet to discover the magic behind the rain, Jones turns inward for a guitar solo, bending the strings until the clouds draw near. With his last summoning, it is unclear whether the rain has begun, but It is rain in my face. is imminent.
-Tom Kitty Oliver, January 2014